Crestline Hotels & Resorts

Complex Director of Sales

2 weeks ago(12/1/2017 7:41 AM)
Courtyard/Residence Inn Columbia Place
Bonus/Incentive Pay


Crestline Hotels & Resorts is excited to announce the management of Courtyard/ Residence Inn Marriott at Columbia Place!


Slated to open in the third quarter of 2018, Crestline Hotels & Resorts will be managing a newly built 357-guest room Courtyard hotel and a 147-guest suite Residence Inn hotel.  Located at 901 L Street, NW, the planned hotels will be adjacent to the Washington D.C. Convention Center and in the heart of the Central Business District, close to Capitol Hill. 


The hotels will share approximately 10,000 square feet of meeting space comprised of multiple meetings rooms, a board room, and three hospitality suites.  Additional joint hotel amenities include a fitness facility and full-service restaurant.


Crestline has just opened up the Complex Director of Sales opportunity for this new opening. This individual will be crucial as we go through pro-opening activities and ensuring the hotel gets off to a great opening.  This person will understand the DC market and working within a Convention-type of hotel. 



A strong predictor of success for the Director of Sales will be the ability to:


  • Quickly understand market conditions and provide leadership around maximizing opportunities for revenue growth from new and current customer base and nearby competition
  • Drive a culture of success and effective sales tactics while mentoring the existing sales team
  • Develop cohesion with the General Manager, Revenue Management, and Field Sales & Marketing staff to ensure alignment and open communication
  • Possess excellent selling skills and style to connect quickly with customers


The Director of Sales should also be able to work closely and collaborate effectively with:

  • All key leaders across the hotel to include the General Manager, Assistant General Manager, Front Office Manager, and other Operational Leaders
  • Crestline’s Executive and Field Sales & Marketing Leadership, and Revenue Management
  • Additional Corporate Staff and key members across the Corporate level to include Human Resources, Centralized Accounting, and Senior Operations staff


Key Accountabilities:

  • Strong focus on growth of Total Hotel Revenue and positive RevPAR Index Change Year-Over-Year – your ability to influence and increase these upon starting is key
  • Understanding and execution of the Sales Process to effectively contract group business and secure corporate negotiated rate accounts 
  • Understand and champion the hotel’s overall Business Plan with a strong focus on execution 
  • Ensure a strong understanding of the hotels Comp Set and provide any recommendations to the Field Sales Staff and General Manager 
  • Staff Optimization – ensure all newly hired and current sales staff understand their mission and have the tools to execute successfully on the Business Plan 
  • Develop and get to know key players to include Hotel Ownership and pertinent Field/Corporate Staff 



  • High School Graduate or General Education Degree (GED) with 3-5 years of equivalent work experience – you have a passion for Hotel Sales coupled with a competitive, hunter mentality!
  • Strong understanding of Hotel Sales and Comp Sets with a proven track record of success
  • Exceptional communication skills both verbal and written – your ability to communicate and influence by word and writing is a must
  • Basic Computer Skills – you must have the ability to communicate effectively through email as well as manipulate and analyze information quickly from spreadsheets and databases


Preferred Skills and/or Education:

  • Bachelor’s Degree
  • Full Service Hotel Experience or the ability to drive large convention blocks of business
  • Hotel experience
  • SalesPRO experience

EEO/AA Employer Disclosure

Crestline Hotels & Resorts is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender identity, or disability status.


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